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Building a Successful Social Media Strategy
Social media is considered as being the fastest growing marketing tool there is as it gives companies the power to access millions of customers at the click of a button. With over 91 percent of internet users using at least one social networking tool, it has become imperative for every business to develop an effective strategy. Below are some key steps towards developing an effective social media strategy for your business.
Establish Your Goals
Launching a strategy is similar to launching any marketing strategy. You must first determine what exactly your goals are before opening accounts in major social networks. It is important to keep in mind that social media is a long-term strategy aimed at developing and strengthening relationships and brand identity as opposed to a quick selling marketing trick.
Come Up with a Plan
When developing a marketing plane, you must choose the social networks to get started with, determine how many times each account will be updated and decide on whether the updates will be conversations or announcements. It is also crucial that you decide on how to incorporate your social media strategy with your organization’s overall communication strategy.
Point Out Your Niche
There are many social networks that are being developed every day like Facebook, Yelp, YouTube, Twitter, Reddit, LinkedIn, the list is quite long. Each of these social network has their strengths and weaknesses as well as opportunities and threats. It is up to you to carry out some research and identify which social network is best suited for your target audience. Always remember that your niche will vary depending on whether you are operating a local, regional, national or global business.
Employ a Social Media Manager
If you have enough resources; it is best if you appoint a social network manager who has previous experience to handle the regular updating of the different social networks. Otherwise you can delegate the updating task to some of your employees who are familiar and comfortable with the domain.
Engaging with your contacts is viewed as the most important aspect of social media strategy. Your contacts are the main influence you have in developing and sustaining a positive corporate identity. Make sure that you engage with your contacts on both online and offline platforms.
Keep a record of the important statistics like the number of updates, number of feedback or comments, the number of new followers or fans and any other significant actions that took place. Objectiely, you need to measure and analyze these important metrics against your social media goals on a weekly or monthly basis.
You must note that there is no precise technique when social media strategy is concerned. The social media strategies will vary depending on the type of business and the industry.